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Free SEO tool · Google Search Console

Find pages losing Google traffic

See which pages have lost clicks, how big the drop is, and which ones need a closer look.

Compare real Search Console data No AI-generated traffic estimates

Connect Search Console to find declining pages

Use read-only Google data to compare equal periods. Explore a fictional example before connecting.

SEE WHAT YOU GET · SAMPLE DATA

A clear answer, not another dashboard

See which pages lost clicks and why they're worth checking before you change anything.

example.com/blog/seo-auditLast 30 days
49% fewer clicks
Before420
After213

Impressions fell · Average ranking worsened

THE BASICS

What is content decay?

Content decay means a page that used to bring people from Google now gets less traffic. An older article might fall in the rankings, or fewer people may search for its topic.

A drop in clicks tells you where to look. It doesn't tell you why it happened.

01

Compare the same number of days

We compare an earlier period with a recent one so a longer date range doesn't skew the results.

02

Look for more than lost clicks

We check whether the page was shown less often in Google or slipped down the rankings too.

03

Check what changed before you edit

Look at the searches bringing visitors to the page. Check for seasonal dips, stronger competitors and outdated information.

Found a page losing traffic?

Start with its search queries. Then decide whether to update the page, add something useful, fix a technical problem or leave it alone.

Read the content decay guide
Check your pages
QUESTIONS

Before you update an old page

Does a traffic drop mean my article is out of date?

Not always. Fewer people may be searching for the topic. Google may also show different results. Check the queries and the page before deciding what to change.

What data does this tool use?

It compares clicks, impressions and average search position from Google Search Console. Impressions count how often your page appeared in Google results. A lower average position means the page ranked worse.

Do I need to give RefreshAgent my Google login?

No. The CSV check runs in your browser without a login. If you choose to connect Google, you sign in through Google and allow RefreshAgent to read your Search Console data.

How does the checker decide which pages to show?

It looks for pages with at least ten clicks in the earlier period that lost 20% or more of their clicks. It also checks for a drop of at least 20% in impressions or a fall of at least one ranking position. A page must appear in both periods.

Will refreshing these pages bring the traffic back?

We can't promise that. First check which searches lost clicks and whether the page still answers them well. Changes to search demand, rankings or Google's results may be outside your control.