Compare the same number of days
We compare an earlier period with a recent one so a longer date range doesn't skew the results.
See which pages have lost clicks, how big the drop is, and which ones need a closer look.
Use read-only Google data to compare equal periods. Explore a fictional example before connecting.
Download the Pages table from Search Console for two periods of the same length. Use the same filters both times.
Files need Page, Clicks, Impressions and Position columns (up to 20,000 pages or 2 MB per file).
Read-only Search Console access. RefreshAgent can't edit your website or your Google account.
Connect your Google account to see your websites and run a full-site check. You can also use CSV files without signing in.
Continue with GoogleSee which pages lost clicks and why they're worth checking before you change anything.
Impressions fell · Average ranking worsened
No pages match your search. Try another filter.
We didn't find any clear declines in the pages we could compare. Some pages may be missing from Google's exports, so this isn't a guarantee that nothing changed.
Content decay means a page that used to bring people from Google now gets less traffic. An older article might fall in the rankings, or fewer people may search for its topic.
A drop in clicks tells you where to look. It doesn't tell you why it happened.
We compare an earlier period with a recent one so a longer date range doesn't skew the results.
We check whether the page was shown less often in Google or slipped down the rankings too.
Look at the searches bringing visitors to the page. Check for seasonal dips, stronger competitors and outdated information.
Start with its search queries. Then decide whether to update the page, add something useful, fix a technical problem or leave it alone.
Read the content decay guideNot always. Fewer people may be searching for the topic. Google may also show different results. Check the queries and the page before deciding what to change.
It compares clicks, impressions and average search position from Google Search Console. Impressions count how often your page appeared in Google results. A lower average position means the page ranked worse.
No. The CSV check runs in your browser without a login. If you choose to connect Google, you sign in through Google and allow RefreshAgent to read your Search Console data.
It looks for pages with at least ten clicks in the earlier period that lost 20% or more of their clicks. It also checks for a drop of at least 20% in impressions or a fall of at least one ranking position. A page must appear in both periods.
We can't promise that. First check which searches lost clicks and whether the page still answers them well. Changes to search demand, rankings or Google's results may be outside your control.