What the Content Refresh Tool does
A content refresh tool detects content decay, prioritizes updates, and outputs a 7-day refresh plan tied to GA4 and GSC signals. It turns click drops, CTR dips, and position loss into a ranked refresh queue, rewrite briefs, and daily actions.
How the tool works
The content refresh tool runs a 6-step workflow that compares 28-day windows, scores decay, clusters topics, and builds a 7-day plan.
- Confirm domain, target market, and refresh goal.
- Compare the last 28 days against the previous 28 days.
- Score decay using click drop, CTR drop, and position loss.
- Cluster pages by topic to prevent cannibalization.
- Generate refresh briefs for the top 10 pages.
- Ship a 7-day plan across strategy, content, and channel.
Inputs and outputs
Inputs are GA4 URL traffic, GSC query performance, and your current page inventory. Outputs are a ranked refresh queue, rewrite briefs, and daily actions mapped to strategy, content, and channel.
Best-fit use cases
Best-fit use cases are traffic recovery, post-update stabilization, and planned refresh cycles.
- Recover traffic from decaying blog posts.
- Refresh product-led SEO pages before a launch.
- Stabilize rankings after a core update.
- Protect performance from AI Overview displacement.
- Align SEO updates with GA4 conversion shifts.
- Run a quarterly content refresh cycle.
FAQ: Content Refresh Tool
Each answer is direct and based on measurable decay signals.
What is a content refresh tool?
A content refresh tool is a workflow that finds decaying pages and prioritizes updates. It uses performance deltas to build a refresh queue and a plan.
How does a content refresh tool choose pages to update?
It ranks URLs by measurable decay. The workflow compares click, CTR, and position changes across 28-day windows, then scores impact.
How often do you refresh content?
A 90-day review cadence is a practical baseline for high-traffic pages. Stable pages use a 180-day cadence, while volatile topics use a 30-day cadence.
Does a content refresh tool replace a full content audit?
No, a content refresh tool complements a full content audit. It prioritizes high-impact updates while audits cover structure, technical, and coverage gaps.
What data does the content refresh tool need?
The tool needs GA4 traffic, GSC query performance, and your URL inventory. Those inputs map decay to specific pages and queries.