What the Internal Linking Tool does
An internal linking tool analyzes site structure to identify orphan pages, link gaps, and anchor text opportunities that improve crawlability and topical authority. It surfaces orphan pages, broken links, and missed linking opportunities, then outputs anchor text suggestions and a link insertion plan.
How the tool works
The internal linking tool crawls your site, maps link equity flow, clusters pages by topic, and outputs a prioritized link insertion queue.
- Confirm domain scope and priority topic clusters.
- Crawl site and map existing internal link structure.
- Identify orphan pages with zero inlinks.
- Detect thin-link pages below equity threshold.
- Cluster pages by topic and match link sources.
- Output a link insertion queue with anchor suggestions.
Animated demo: internal link audit
This replay uses the latest working run against duncant.co.uk to show the live crawl log and audit summary.
Run an internal link audit for https://duncant.co.uk
Audit summary: Crawled 92 pages with depth 3.
- Orphan pages: 5 (0 inlinks)
- Weak pages: 20 (1 inlink each)
- Strongest hub:
/communitywith 76 inlinks
Next actions: Add descriptive links from hub pages and top tools to weak pages to build topical authority.
Confidence: 92% based on crawl coverage
Inputs and outputs
Inputs are your URL inventory, existing link graph, and GSC crawl stats. Outputs are an orphan page list, link gap report, anchor text suggestions, and a link insertion queue.
Best-fit use cases
Best-fit use cases are new site launches, content hub creation, and topical authority campaigns.
- Find and fix orphan pages before a site audit.
- Build internal links for a new content hub.
- Strengthen topical authority for target clusters.
- Distribute link equity to high-value conversion pages.
- Improve crawl efficiency by connecting isolated sections.
- Support a pillar page with contextual links.
FAQ: Internal Linking Tool
Each answer is direct and based on measurable decay signals.
What is an internal linking tool?
An internal linking tool audits your site's link structure to find orphan pages and link gaps. It outputs a prioritized list of link insertions with anchor text suggestions.
How does internal linking affect SEO?
Internal links distribute link equity and help search engines understand topical relationships. Pages with strong internal links rank better and get crawled more frequently.
What is an orphan page?
An orphan page has no internal links pointing to it. Search engines may not discover or prioritize orphan pages, which limits their ranking potential.
How many internal links should a page have?
There is no fixed number, but every indexable page should have at least one contextual internal link. High-value pages benefit from more inlinks from topically related content.
How often should I audit internal links?
A quarterly internal link audit is a practical baseline. Run additional audits after major content additions or site restructures.